Vickie Peng is a Product Partner at Sequoia and the co-creator of Arc, their company-building immersion programme for pre-seed and seed stage founders. Prior to Sequoia, Vickie was a product manager at Polyvore (acquired by Yahoo for $200M) and Instagram, where she grew SMB advertising from $200M to $1BN.
In Today’s Episode with Vickie Peng We Discuss:
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Lessons from 15 Years in Product
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How did Vickie make her way into the world of product?
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How did Vickie turn a small side business into a massive revenue machine at TrialPay?
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How did Vickie scale Instagram SMB ads to $1BN? What were her takeaways?
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What was Vickie’s business model at Polyvore that eventually led to the $200M acquisition by Yahoo?
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Lessons from Scaling 100+ Companies in Sequoia
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What does Vickie believe are the biggest mistakes early stage founders make when telling stories?
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Which 2 components does Vickie believe every great product mission should include?
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How should pre-product-market fit founders set their north star metric?
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Perfecting Product Strategy
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What was Vickie’s biggest product mistake? What were her lessons?
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Why does Vickie think the best product people build less product?
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What is Vickie’s advice to product leaders starting their first day on the job?
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What are the most common mistakes founders make when hiring product teams?
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Product-Market Fit Masterclass
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Why does Vickie believe product-market fit is a journey not a destination?
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What are the biggest reasons founders fail to get product-market fit?
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What are the 3 types of product-market fit?
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How does Vickie advise founders to differentiate themselves in competitive markets?
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What is Vickie’s framework for competing against incumbents?
