Ed Rollins: The idea of leverage is what successful and wealthy people do, right? They do it better than other people. So I let's dig deep. If I have any type of business in the U.S., how do I apply it? What do I look at in terms of buttons I could push to get more leverage? He says if you can buy your time back by paying someone else to do something for you, then you're going to make less money. You got labor, which is the most operationally complex and heavy of the types of leverage. Next one is capital. If you can raise money, leverage other people. And every person who uses software gets a benefit

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