Diagnose Your Ecommerce Growth Potential in 5 Minutes
Ecommerce Playbook: Numbers, Struggles & Growth
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Navigating Customer Acquisition and Advertising Metrics
This chapter explores the critical role of customer acquisition in supporting sustainable revenue growth while highlighting the risks of dependency on existing customers. It introduces new metrics like Incremental Marginal Return (IMR) to better evaluate advertising effectiveness and emphasizes the need for brands to adapt to changing e-commerce dynamics. The discussion encourages brands to reassess their strategies and understand their unique value propositions to thrive in a competitive marketplace.
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