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203: Mastering Property Marketing with Melanie Thompson & Kirsten Quisenberry of VisualHouse

Business of Architecture UK Podcast

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How We Work Closely With PRs to Promote Our Projects

We do most of the creative content creation and then we give it off to a public relations firm. Most of the developers that we work with already have their in house team or another PR firm that they would work with. And so things like live events or when there are kind of more public talks and speaking, then that would be in the domain of the PR or the developer themselves. But at the end of the day, being able to deliver the information that is needed and necessary to understand what the project is. We also do digital advertising. So creating banner ads or organic social media posts, Facebook and Instagram ads, LinkedIn as well.

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