Episode 21: FPC launches Fund 2 with a strategic investment from Index Exchange
The FPC Podcast
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The Evolution of Ad Tech: Shifting Power to the Sell Side
This chapter explores the transformative changes in the ad tech landscape, focusing on the rise of the sell side and the innovations led by companies like Index Exchange. It highlights the critical role of data quality and the opportunities for startups to leverage this shift for enhanced efficiency and value creation in marketing.
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