The Lifetime Value of a Customer

"I treat everybody like a billionaire until until they prove me otherwise," he says. "This came because I remember walking into Belagia hotel when I was 30 years old, maybe 35 years old,. It was a millionaire but I played at 20, 25 dollar tables." He gives out 1,000 free books every single day as part of his Cardone University business program. 'It builds out the top of my funnel'