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Hinge: Justin McLeod (2021)
How I Built This with Guy Raz
The Importance of Relationships in Online Dating
Dating apps alone are a $3 billion a year global business. When it comes to one particular app, Hinge, the company's tagline is designed to be deleted. The story of how Justin essentially turned his life experience into a brand is in some ways so dramatic, so implausible that you'd have to expect to see it on a TV show or in a movie.
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