How Important Is It to Make Sure That Your Subject Line and the Content in Your Email Are Matching Up?

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How important is it to make sure that what you're conveying in the subject line and the content in the email are matching up? Some people use this tactic, like don't miss out. Or like they'll say only for marketers. And it's like just a generic email. It's like, how do you connect the two dots of having this great subject line and then making sure that people next time will come on open your email because you didn't just bait and switch them.

Whether you’re Amazon or a startup, an inbox is a level playing field and subject lines are the key that unlocks success. Find out how to make them work for you.

In this fascinating conversation Daniel talks to the king of subject lines, Jay Schwedelson. Jay is the Founder of SubjectLine.com and CEO of Outcome Media and what he doesn’t know about email marketing, isn’t worth knowing.

You’ll hear Jay’s take on the two most important things to include in a subject line, how to drive engagement, and how many emails are too many emails.

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Timestamps:

0:00 Intro

02:20 Spend Time On The Line

03:43 The Two Things You Need to Know

07:36 Power of Segmentation