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Bitcoin Is the New Hurdle Rate: Corporate Treasuries Are Waking Up

Onramp Media

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Navigating Bitcoin in Corporate Treasury

This chapter explores the complexities of Bitcoin adoption in corporate treasury management, highlighting challenges from traditional finance and individual corporate leaders. It discusses the need for internal advocates and the importance of rethinking corporate financial strategies to incorporate Bitcoin as an asset class. The conversation emphasizes the urgency for companies to adapt their investment approaches amidst stagnant returns from traditional instruments.

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