In this episode of the show, we explore the concept of purposeful branding in healthcare technology and its potential to drive both business success and positive change. Our guests, Steffany Whiting, Executive Vice President of Marketing at iMethods, and Matthew Piette, former Head of Brand Marketing at Exact Sciences and Director of Brand for Philips, share their insights and experiences in building and maintaining purposeful brands in the healthcare industry.
In this episode we cover:
- Defining purposeful branding and its unique application in healthcare
- How iMethods has built a strong purposeful brand and the impact it has had on their business
- Innovative programs for engaging employees in a company's mission
- Challenges of embedding a purposeful culture in larger organizations
- Making brand purpose real and measurable through patient testimonial videos and measurable goals
- The ROI of a meaningful mission
- The role of individual employees in becoming purposeful brand ambassadors
- Advice for healthcare technology marketers looking to embrace purposeful branding
Steffany delves into how iMethods has built a strong, purposeful brand by focusing on changing lives, serving the community, and living out its core values. She discusses the impact this approach has had on employee retention, client loyalty, and business growth, and shares some of the innovative programs iMethods has implemented to engage employees in the company's mission.
Matthew brings his experience from larger organizations, discussing the challenges of embedding a purposeful culture in these companies and the importance of senior leadership understanding and communicating the brand's purpose. He also shares examples of how Exact Sciences and Philips have made their brand purpose real and measurable through patient testimonial videos and measurable goals.
Together, Steffany and Matthew offer valuable insights and advice for healthcare technology marketers looking to embrace purposeful branding in their organizations. They discuss the unique application of this concept in healthcare, the ROI of a meaningful mission, and the role of individual employees in becoming purposeful brand ambassadors.
This episode is a must-listen for anyone interested in the power of purposeful branding to drive both business success and positive change in healthcare.
