Everything Is Marketing cover image

Alex Hillman β€” Earning Trust At Scale, Audience Building, and Community Leadership

Everything Is Marketing

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The Bull's Eye of Trust

There's a lot of ways to grow an email list, but we've built them through educational content. And once you've proven as a pattern that every time you send somebody something, that it's helpful for them, you've earned trust. So if you think about marketing the lens of education, i think it puts you squarely at the bull's eye of trust. But when trust is the most valuable asset for converting to a sale, i think that's a universal fundamental truth.

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