In this episode of Tech Talks Daily, I’m joined for the third time by Justin Banon, the founder of Boson Protocol. A lot has changed since his last appearance. What started as a bold idea to decentralize e-commerce has now evolved into an ambitious, AI-first infrastructure aiming to redefine how we buy, sell, and interact with value itself.
Justin walks us through the evolution of Boson. It began as a system for peer-to-peer digital and physical commerce, aiming to remove intermediaries like Amazon from the process. The next step was Fermion, a protocol designed specifically for high-value assets such as luxury goods, fine art, and real estate. Now, Boson is launching the Metasystem, a full-scale framework designed for what Justin calls “agentic commerce,” where AI agents transact on behalf of users.
We talk about what that future looks like. Imagine an AI that not only shops for you but negotiates, verifies, and settles transactions securely. Justin predicts that in just a few years, these agents will outnumber human buyers and sellers by orders of magnitude. Boson’s mission is to build the decentralized rails for that world while avoiding the centralization traps of today’s tech giants.
One particularly fascinating moment is our discussion of the Dolce & Gabbana glass suit. Purchased during the last bull run, this million-dollar piece of digital-physical fashion was not just fractionalized through Fermion but transformed into an AI persona called Dolce Lorien. This character now leads a gamified community campaign, rewarding participants with fractional ownership. It’s luxury meets sci-fi, wrapped in Web3 narrative.
We also dig into what decentralized infrastructure really means for legacy brands. With Fermion, companies can reclaim the secondary market, verify resales, reconnect with past buyers, and turn their customer base into a true community. This isn’t just resale with a twist. It’s a new type of programmable loyalty system.
Justin shares how AI doesn’t just enable commerce. It also supports his own personal growth. He reveals how he uses tools like ChatGPT and Speechify to create custom audio courses for niche subjects, walking through the woods while absorbing AI-generated masterclass-level insights.
For those tired of seeing tech platforms control value creation while users are left with little ownership, this episode offers a glimpse of a different future. One where AI works directly for you. One where commerce is flexible, open, and fair. One where the infrastructure is built to stay that way.
