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The Future of Marketing
I'm going to take you through what is going on in the world of marketing in the future and how the teams look like. So I think there's a headwind for basically category of work to be done at marketing. And there is a brand new one of new things that I think will be much more important. What gets commoditized in future marketing teams? I think channel expertise. The third thing that becomes just the foundation of every marketing team is this kind of ops persona.