2min chapter

Marketing Against The Grain cover image

5 A.I. Marketing Skills You Must Learn In 2023 (#136)

Marketing Against The Grain

CHAPTER

The Future of Marketing

I'm going to take you through what is going on in the world of marketing in the future and how the teams look like. So I think there's a headwind for basically category of work to be done at marketing. And there is a brand new one of new things that I think will be much more important. What gets commoditized in future marketing teams? I think channel expertise. The third thing that becomes just the foundation of every marketing team is this kind of ops persona.

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