What startups can learn from enterprise corporate messaging — Sara Varni’s lessons from Salesforce & Twilio
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What's the Difference Between Competitive and Less Competitive?
We wanted to define ourselves within a category that showed where we were going and where our roadmap was pointed without being too far afield from what we actually do. A big factor in this too is developers are very cynical to any corporate speaker messaging. I think it makes you work harder and really think about your differentiation. Sometimes having a competitor is the best fuel, not just for a marketing instructor, but for a company.
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