Can You Double Down on SEO?

The challenge, especially if you're starting out is division of resources. I think for established long-term sites with lots of resources, you should do it all. We know certainly what worked for us is go like really doubling down on SEO and then slowly we've been starting to add in more things without sacrificing that. My personal opinion is it is an answer to AI search because AI search often takes 20, 25 seconds to get an answer. So why should you just get exactly what they want in less than a second? And I think also, there's ways to kind of like create social content within your SEO content and save a bunch of money. But let's go to the content.