
Nike's 2020 with Wieden + Kennedy Global Group Strategy Director, Paula Bloodworth
On Strategy Showcase
00:00
How Do You Manage Multiple Sports?
"I always try to have an expert in the really big categories, like football and basketball. And I always try and spread the team so everyone has a passion or an experience in various sports." "Knowing who loves what and who has a special interest really shortcuts the process," she says. 'We can't cover every sport'
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