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Nike's 2020 with Wieden + Kennedy Global Group Strategy Director, Paula Bloodworth

On Strategy Showcase

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How Do You Manage Multiple Sports?

"I always try to have an expert in the really big categories, like football and basketball. And I always try and spread the team so everyone has a passion or an experience in various sports." "Knowing who loves what and who has a special interest really shortcuts the process," she says. 'We can't cover every sport'

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