
Recharging Eveready
The Morning Brief
00:00
The Whole Time Red Programme at the Advertising Awards
The title and gimmy red went on to define a generation. But the first few weeks were hardly that black and white. Ande warked out, every year in the conference, sales conference, we showed the firm to the sale te i knew we were in trouble,. The whole planning of the of the commercial was such that you didn't see the product to the very end.
Play episode from 09:10
Transcript


