2min chapter

Pattern Breakers cover image

Nancy Duarte: Why storytelling is vital to entrepreneurship

Pattern Breakers

CHAPTER

The Sleight of Hand Is Masterful

Like Steve Jobs's speech, he starts out with a big idea. But then one of the things that I think is subtle is throughout the speech, he'll say, look at these other smartphones, how they suck. And he's so, the sleight of hand is masterful. He only did a piece of it, but he did it tight and short and it's stunning. That's why we'll compare business communications to him for a long time.

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