
Movies: Lights...Camera...Disruption
Trailblazers with Walter Isaacson
00:00
The Summer Block Lustre With Jaws
Dougal le waserman invented the summer block lustre with jaws. He did what nobody had done before at any studio. His idea used televisions popularity to boost the releases chances of success. Now, every year, right around memorial day, you can count on the beginning of television commercials,. non stop about the latest big tent thriller that's going to show up at your local multi plex. All that goes back to an waserman and the beginning of saturation advertising on television.
Transcript
Play full episode