The drama and trauma of 23andMe
Explain It to Me
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The Genetic Frontier: Consumer DNA Testing Unveiled
This chapter explores the Human Genome Project's impact on the rise of consumer DNA testing services, particularly 23andMe and Ancestry.com. It examines the cultural and financial implications of these tests, user privacy concerns, and the legal landscape governing genetic data. Additionally, the chapter addresses the decline in consumer trust and popularity of DNA testing amidst increasing awareness of privacy risks.
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