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#156 Barberino’s: Italian Luxury Takes on the American Dream

The Pitch

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Exploring Luxury Grooming in the U.S. Market

This chapter explores a new business concept for luxury barber services aimed at the American market, emphasizing the unique leverage of Italian heritage. The discussion delves into market dynamics, growth potential, and the shifting trends in men's grooming, contrasting opportunities in the U.S. with those in Italy.

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