Greg Williams: I think a big part of the brand is convincing other people that you're bigger than you actually are for most of it especially in the early stages. How do you go about partnering with amazing brands and putting yourself in the perspective of like this is bigger than it actually is so that people take us more seriously? Greg Williams: We did seven pop-ups in the first 18 months that we are around but once you start having a little bit of a track record it's a lot easier for the snowball to get going because we're like these four stores and we did collet  of course you want to work with us.

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