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The Importance of Trust in Relationship Management
We might see much more nuance on how people are partially and gradually disclosing their identity. This is already what is happening at the moment that when the cookies are fading away for multiple reasons, so you can use your first party data to do the targeting in these social media networks or even traditional media networks. So I think that if you would get more trusted and balanced ecosystem on sort of seeing that the CRM system is not isolated, corporate, internal mechanism only,. But it's more like network component or component of node in the sort of network relationship management ecosystem.