
How This Plant Based Ramen Brand Built A Community of Thousands Prior to Launching
Shopify Masters
00:00
How to Find a Formulation That Works
We had never worked with a manufacturer before, so we had no idea whether or not i wee worked on. We decided that if we wanted to produce a great raman, we had to go to asia. Once it landed there, it actually got seized by customs in tian for having an ingredient that they didn't recognize but is allowable and popular n the united states. They actually destroyed a couple of thousand dollars worth of merchandise. It was kind of like seeking the next better option. And every experiment we ran, we found something that was slightly better than the last.
Transcript
Play full episode