2min chapter

Marketing Against The Grain cover image

This OpenAI Update Is Going To Replace Google Search with Ben Tossell

Marketing Against The Grain

CHAPTER

Is There a Future for AI?

I think it's safe to say that AI as we are going to see it is at least going to be on par with the mobile operating system in the web browser. People aren't going to go to a brand who might have generated AI content, but they might trust a person if they're writing an email or something like that. It's like having Photoshop for a designer. You don't know what images are photoshopped. And I think humans are always going to be in the loop and it's going to be a human sandwich instead of using AI.

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