How to Design a User-Centered Vehicle Experience

There's been a lot more emphasis on that very early service design aspect of you know what channels do we really need to select as we go through but high emphasis as we keep building upon the user user centered approach to it. There is another interesting thing here I know that there are different companies that are developing some let's say low power but really high performance AI chips or stuff like interior cameras  that would evaluate the nature of evaluate the status of the driver and should this input be important for HMI overall? We can start to then peel apart the onion and it starts going in a whole lot of different directions, he says.