16min chapter

The Morning Brief cover image

Bollywood’s Big Budget Bugbear

The Morning Brief

CHAPTER

Bollywood's Post-Pandemic Evolution

This chapter examines the transformation of the Bollywood film industry after the pandemic, highlighting the rising fees of mid-level stars despite a lack of box office success. The discussion covers the financial challenges faced by production companies, the shift towards OTT platforms, and the need for culturally resonant content amidst changing audience preferences. It also addresses how traditional funding and distribution models are adapting to the new market realities, including the increased influence of streaming platforms on film production and release strategies.

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