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Optimizing Business Strategies with Perry Marshall: Unpacking the 80-20 Rule and the Espresso Machine Concept

The Art of Selling Online Courses

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Optimizing Business Revenue Strategies

This chapter focuses on strategies to optimize business revenue, including increasing revenue per sale, utilizing order bumps and upsells, improving email conversions, enhancing sales and checkout pages, building a larger email list, and disqualifying potential customers. It also emphasizes the importance of focusing on a small number of effective ideas and using the 80-20 rule for prioritization.

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