Building Brand Aspirational Value and Maintaining Early Fan Engagement

In Episode 054 I had the pleasure of speaking with Vani Gupta Dandia. I was a guest in her Marketing with Vani Podcast were she interviews marketing people from various industries. We dived into the Drinks Industry, looking at it from outside. I hope you will enjoy our chat Time Stamps 0:00 Intro 0:26 Background 2:00 What Differentiates Alcohol 3:05 Target Occasions 7:35 Bridging Categories 9:22 Gender Stereotypes 11:12 Tracking What You Can Track 13:47 Educating Consumers 18:11 Role Of Storytelling 20:24: Bottom Up Trade 24:17 Being Everything To Everyone 26:40 Playing with Variations 31:39 Cross Generational Appeal 36:36 Functional VS Recreational 39:54 Building Brands Bottom Up 46:17 Outro About The Host: Chris Maffeo About The Guest: Vani Gupta Dandia