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The Three Secrets
When we're talking about a sales story, the thing to remember is that, in the end, your product, your service, your coaching, your speaking, whatever it is, is the bridge across the casm. So you sell em a bridge across so they can avoid all this stuff. Or if they're already down in the pit, you use your product as a ladder to climb up out of the pit and shorten the process. If i could spell, you've been yorn the pit, and you came out on the other end with the easy button. That's right,. But echo zulu button. A everybody, that was a lot of fun. Great jobs too. And