4min chapter

Marketing Made Simple cover image

#88: Steph Taylor—What is Web 3.0 and Why Does it Matter for Your Marketing?

Marketing Made Simple

CHAPTER

You Never Want to Build a Business on Rented Property

Web three is the next generation of engagement with an audience and for creators. Businesses can now own their content and their audience, which I think is so powerful. NFTs are not speculative assets; they just represent ownership of something that is a digital asset. And it's getting easier and easier to use Web3 technology and you're not realizing it.

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