The Importance of Liquid Death Tattoos

Andy: I have a favorite sleeper hit that didn't, it wasn't one of our big marketing things but I think it's such a great encapsulation of what the brand is all about. We had this fan who was drinking, was chugging a can of liquid death every day for a year. He would just post a TikTok about every single day his whole TikTok was just the speed of him doing that. And so we kind of looked at it and were like, man, all these people have all these fans have liquid death tattoos. What if liquid death got a fan tattoo? Within two days we were down to get getting this random dudes face tattooed on his arm