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Steps for Using Story to Build a Deep and Lasting Connection with Your Audience feat. Matthew Dicks [Ep.#279]

Video Creators

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Telling a Story in the Second Person

When telling someone else's story, always tell it in the second person. This is because you strip all vulnerability out if you're telling your own story. If you use that second person, where you tell the audience what to look at in their mind's eye,. You get to direct the camera in the way that personal stories direct the camera as we're telling stories from our own perspective. We're telling stories through our actual eyes. So i will say things like, i want you to see jill. She's sitting in a coffee shop right now. Her hands are on a keyboard, and she looks frightened. Everyone around her looks relaxed and happy, but jill is pale, and

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