David's Bridal Exec Kelly Cook on its 'Anywhere Commerce' Strategy
Total Retail Talks
Innovating Wedding Retail through AI and Social Commerce
This chapter explores the 'Anywhere Commerce' strategy, focusing on the rise of social commerce via platforms like TikTok and its impact on consumer behavior. It discusses innovative approaches for enhancing customer experience in the wedding retail industry, utilizing AI tools for personalized communication and marketing. The speakers highlight the challenges and successes in integrating AI technology to improve engagement and create tailored experiences for brides.
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