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4min chapter
37: The Fundamentals of Challenger Selling with Challenger Author, Brent Adamson
The GTM Podcast
Intro
This chapter features an introduction to Brent Adamson, a key voice in sales methodology, as he discusses the principles of Challenger Selling. The host also acknowledges the podcast's sponsors and emphasizes the importance of effective sales tools in navigating modern enterprise sales complexities.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode