2min chapter

The Jordan Harbinger Show cover image

774: Jonah Berger | The Hidden Forces that Shape Behavior

The Jordan Harbinger Show

CHAPTER

Introduction

Jonah Berger is a professor at the Wharton School of Business. He's an expert on word-of-mouth, viral marketing, social influence and how products, ideas, and behaviors catch on. This episode centers around persuasion, especially as used in marketing and influence campaigns. We'll also learn why we don't even see influence in real time, even when we're trained to do so.

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