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9min chapter
#013 David Arnoux: A True Masterclass for Founders | Grow with the Flow
Grow with the Flow by The Growth Syndicate
Navigating B2B Marketing in the Age of AI
This chapter examines the dual impact of generative AI on B2B marketing, contemplating its potential as a tool for empowerment versus a source of market saturation. It highlights the evolving dynamics of writing, content creation, and customer relationships, urging marketers to prioritize meaningful connections over sheer volume. The discussion also addresses the challenges of originality in a landscape increasingly filled with AI-generated content and emphasizes the importance of innovative marketing strategies.
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