5min chapter

The TWIML AI Podcast (formerly This Week in Machine Learning & Artificial Intelligence) cover image

Machine Learning for Food Delivery at Global Scale - #415

The TWIML AI Podcast (formerly This Week in Machine Learning & Artificial Intelligence)

CHAPTER

Challenges of Allocating Marketing Spend and Measuring Effectiveness

This chapter explores the difficulties of measuring the effectiveness of marketing campaigns for a food delivery company. It emphasizes the importance of strong measurement techniques, such as time series modeling and test/control groups, in evaluating the impact of marketing efforts.

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