Meet The HIBT Fellows: Mark Atlan & Zach Correa
How I Built This with Guy Raz
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Evolving Company Identity and Outreach Challenges
This chapter explores how a company's identity shifts over time while core values stay intact, highlighting the importance of awareness and marketing to reach potential users. It also features an endorsement of the HIBT Fellows and promotes a graduate program at Babson College.
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Transcript
