Understanding Growth Potential and Advertising Costs

Is your brand truly set up for growth? Or just treading water?

In this episode of the Podcast, Taylor and Richard introduce CTC’s brand new Strategic Growth Scorecard—a 7-metric framework designed to help you quickly assess the strength of your growth engine.

You’ll learn:

• Why we replaced ROAS with IMR (Incremental Marginal Return)

• The key metrics behind sustainable, efficient growth

• How to identify red flags in your customer acquisition strategy

• What separates brands that scale from those that stall

If you’re an 8-figure brand trying to grow in today’s volatile market, this tool is built for you. Get instant clarity on your brand’s biggest growth opportunities—and where you’re most at risk.

Show Notes:

• Download the scorecard: https://commonthreadco.com/blogs/coachs-corner/strategic-growth-grade-scorecard

• Common Thread listeners get $250 by depositing $5,000 or spending $5,000 using the Mercury IO credit card within your first 90 days (or do both for $500) at mercury.com/ctc.!

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• Explore the PROPHIT System: prophitsystem.com

• The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm

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