LVMH
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Dior's Post-War Revolution
This chapter explores the resurgence of the fashion industry in post-World War II France through the visionary work of Christian Dior, whose first collection in 1947 introduced the iconic 'new look.' It examines his partnership with Marcel Boussac and the innovative business strategies that propelled Dior to commercial success, alongside the cultural shift toward femininity and luxury. The narrative highlights the transformative impact of Dior's legacy and the challenges faced by the fashion empire, including the subsequent rise of Yves Saint Laurent and the decline of Boussac's textile empire.
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