In this episode of The Ross Simmonds Show, Caleb Turner interviews Ross and they dive deep into the mindset and strategies behind building a personal brand, marketing via Reddit, leveraging AI for content distribution, and tactically navigating the future of search in an AI-driven world. Whether you're an emerging entrepreneur or a seasoned marketer, this episode offers insights for anyone looking to grow their influence and impact in today’s digital landscape.
Key Takeaways and Insights:
1. Entrepreneurship vs. Employment
- Difference between entrepreneurs, business owners, and 9-to-5 employees.
- Importance of desiring time and life control.
- Business as art and expression: why entrepreneurship enables creative freedom.
2. Starting Your Digital Marketing Business
- Set up a personal website (FirstnameLastname.com).
- Invest in brand identity: logo, photos, LinkedIn optimization.
- Create value-aligned content: video, writing, podcasting, etc.
- Embrace “the courage to be disliked."
3. The Role of Mentorship in Success
- Early mentorship from local entrepreneurs and learning the ropes through reading.
- The power of “mentorship at scale” via online creators and writers.
- Ross now stands shoulder-to-shoulder with his digital mentors.
4. Reddit Marketing: A Tactical Overview
- Reddit is now influencing AI search results and is more trusted than traditional blogs.
- 3 Entry Strategies for Reddit Marketing:
— Social Listening – Understand what subreddits you're already part of.
— Value Posting – Build karma by helping others before promoting.
— Reddit Ads – Use remarketing to re-engage users.
5. How to ensure your brand is visible in AI search results
- Contribute to high-authority domains.
- Create YouTube content, answer questions on Reddit, and be cited in forums and newsletters.
- Comprehensive digital presence is key—not just your own website.
Resources & Tools:
🔗 Ross Simmonds x Caleb Turner
🔗 Distribution.ai
🔗 Reddit Pro
🔗 Create Once, Distribute Forever
— 👋🏾 Let's stay connected —
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— Connect with Caleb Turner —
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╰ LinkedIn: linkedin.com/in/calebcturner/
