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3min chapter
Why Your CFO Thinks of Marketing as a Cost Center
The Revenue Marketing Report
Navigating the Complexity of Marketing ROI and Financial Trust
This chapter explores the difficulties in demonstrating ROI to CFOs, emphasizing the necessity of an attribution model to track marketing spend and results. It discusses the intricate nature of various marketing channels in engaging buyers and influencing revenue generation.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode