When commissions were eliminated from stock trading, all of a sudden there was no friction in the system. So it was very easy to just like, throw out shots. And when the market was rising, especially, you know, over the last decade, we saw a unprecedented ten year bull run. It seems like a combination of desperation, pomo and just accessibility, right? We talked about the technology before, combined with the want and need to make more money, it all kind of seems like the perfect stor ya!