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Wendy A. Woloson, "Crap: A History of Cheap Stuff in America" (U Chicago Press, 2020)

New Books in Critical Theory

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The Gift Relationship Between Crap and Advertising

I mean, what you said, they put me in mind of, I suppose, the kind of warmth you've got towards a lot of the stuff that you're describing. At the same time, we shouldn't mistake crap for just meaning low quality and having no sort of sentiment or no kind of emotional connection. And two things you do in the book is one, you look at kind of crap adjacent things, which are often very high quality was quite unique. So sort of good. And in some cases, expensive. But you also think about, you know, gifts and the gift relationship. The way that really the kind of high end stuff is as much a story about how advertising became

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