The power of saying no is your book title. Do you mind if I ask if you personally have struggled with this problem at all? Of course, everyone does. And certainly I have. They always say that you study stuff that you're particularly interested in and want to get better at. So my general topic of personal mastery and striving for excellence is very much driven by me as a person.Yeah. Well, let's get into your first big idea. Why do we say yes when we want to say no? And it's interesting. You say that saying no is a dispreferred social response. Can you say more about that? What do you think the psychological and social factors are