Unlocking Topical Authority in Staffing Marketing

Topical authority for staffing firms is one of the most overlooked yet critical SEO strategies in 2025. If your staffing firm isn’t building topical authority, you’re missing out on prime visibility, ranking on page 1 of Google, better rankings, and high-quality client and candidate leads.

In this episode of Insights, Brad Bialy sits down with Shaun Chojnacki, Senior Marketing Strategist at Haley Marketing, to reveal why topical authority is the #1 SEO strategy staffing firms can’t ignore—and how to implement it for long-term success.

Expect to Learn:

- Why topical authority matters for Google, AI, and staffing firms

- How to structure your website like a well-organized bookstore

- The critical role of FAQs and location pages in SEO rankings

- Why every page needs a clear purpose for better user experience

- Quick wins to build authority and boost your site’s visibility

This episode should inspire you to research staffing SEO strategies and website structure for SEO, so you can start dominating your local and niche markets.

Why This Matters Now: Search algorithms—and AI—are evolving fast. Leading staffing firms that master topical authority are already ranking higher and attracting more qualified leads.

Timestamps:

00:00 – Intro: Why topical authority matters

01:21 – What is topical authority?

02:00 – The bookstore analogy: Making websites easy to navigate

06:46 – Why user experience matters for staffing sites

07:56 – How Google and AI interpret your website

10:30 – Building topical authority for a staffing firm in Buffalo

12:30 – Do FAQs still matter for SEO?

15:27 – Why this matters for staffing owners

16:06 – Quick wins: Optimize your About Us page

19:12 – Real-world example: How Haley Marketing ranks #1

22:00 – How to spin this for your staffing firm

25:18 – Every page needs a purpose

26:57 – Quick SEO wins: Reviews and Yelp

27:47 – The danger of low-quality content

29:10 – Where to start if you want to rank

30:15 – Big news: Instagram posts now indexed

32:21 – Closing thoughts

About the Speakers:

Brad Bialy is host of Take the Stage and InSights, two of the leading podcast for the staffing industry, presented by Haley Marketing. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars. Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms, making him a sought-after expert and speaker in the industry.

Shaun Chojnacki is a Senior Marketing Strategist at Haley Marketing, specializing in digital marketing, SEO, paid media, and content strategy. Previously, he served as Marketing Director for iPost, where he doubled organic traffic and drove higher lead conversions, and as Operations Manager for Decible Trading Company, overseeing marketing for a suite of six eight-figure eCommerce stores. A lifelong marketer, Shaun has spent over a decade running side-hustle marketing for wedding venues and farms, blending data-driven strategy with creative execution to deliver measurable results. 

Offers Heard in this Episode:

30-minutes of strategic marketing consultation with Brad Bialy: https://bit.ly/Bialy30

Special Offers! Our Best Savings of 2025: https://bit.ly/bialyoffer

If you’re running a staffing firm and your tech stack feels more like a roadblock than a growth engine—Broad & Madison is your fix. With over 60 years of recruitment technology expertise, they streamline your systems, automate the boring stuff, and make your tech finally work for your team, not against it. Broad & Madison doesn’t just keep your systems running... they make them smarter, faster, and more profitable. To learn more about our friends over at Broad and Madison and how they can help your staffing firm maximize its technology visit https://www.BroadAndMadison.com