26min chapter

Traction cover image

From 0 to Multibillion-Dollar IPO and 4.2 Million Customers with Matt Oppenheimer, Remitly

Traction

CHAPTER

Building Customer Relationships Through Authentic Engagement

This chapter delves into the initial steps of attracting customers, stressing authentic community engagement and addressing international payment challenges. It offers insights on flexible market strategies, grassroots marketing, and the importance of focus while scaling in the remittance industry.

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