202 - The Most Overlooked Part of Demand Gen | Demand Gen Live S2 x54
GTM Live
00:00
The Efficiency Difference Between Lower Volume and Higher Efficiency
Ece: I'm always going for the lower volume, high higher efficiency. Because when you have lower efficiency, it drives a head count model. It drives you needing more sales raps because you win opportunities at eight % instead of 25%. You pay way more for every lead that you process through. Even even with that outomation, at some point your s tr is going to have to be involved. That's that headcount. And that requires more effort yen the efficiency. Ece: People often do think that they need more quantity, but really, they ngus pepl think, you yes, but it's really just more more quality.
Transcript
Play full episode
