You know things change constantly in game development the idea that you have at the very beginning is usually not the thing that you ship. There's reactivity but there's also there's got to be something that keeps the interest of the gamers more than other games do like how can you when you're analyzing games or when you're looking at new games on the marketplace? You always have to make sure everything that you're putting in a game is feeding into what that core loop is all about and so every decision you make enhances the core loop, he says.

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